In Las Vegas last week, I gave a talk last week to 75 physicians on writing, publishing and marketing–specifically, how to write a New York Times Best-Seller (see previous post for strategies).
I also love being with out-of-the-box people, who think beyond their training or degree, and are keenly interested in something else too. That was the MedicalFusion conference.
I prepared for the talk by researching the topic (there are real empiric data), and examining my own experiences.
It turns out that as fast as publishing is changing, some of the old truths still hold.
If you are swinging for the fences, you are best served by getting an agent, using a New York publisher, letting them amplify your message, and learning excellent media skills. And there’s no substitute for practice.
What put my last book (ChefMD) over the top was the NPR interview, confounding the conventional wisdom that only TV works to sell books.
I prepared for the interview, like I prepare for all interviews: by reviewing my handwritten 4 x 6 or 8.5 x 11 cards. I love high technology, but I have not transferred these to my phone, because the hands-on approach seems to work.
Here are 8 recommended hands-on resources about writing a best-seller: Seth Godin, of course, and Tim Ferris of Four Hour Work Week, twice; Dan Poynter’s self-publishing guide with suppliers; authorhive.com for book marketing; and for self-publishing: lulu.com, createspace.com and authorsolutions.com. See what you like!