I’m working on a newsletter for subscribers to send out next week, and a lot has changed since I wrote my first one in 2002.
What hasn’t changed is that if you’re generous, personal and fun, you offer special value to newsletter subscribers, worth their e-mail address and time.
Still, I read 50 online newsletters and 12 analyses of what makes a good newsletter. The most consistent recommendations are “free” “coupon” “reward” and “free”. Also “short” “bullet point” and “relevant”.
I found very few newsletters from doctors who were not selling supplements as the newsletter’s primary goal. There’s nothing wrong with selling supplements, and in my blog, I often tell you what works and what hasn’t. But I think supplement marketing, sales and promotion is best left to experts.
People like to be treated specially and be insiders. So my aim is to offer and highlight inside information about what’s ahead, with my favorite videos, your “Paging Dr La Puma” cooking and clinical questions, uploaded transcripts and notes from my appearances and events, which you as a subscriber can share, or not.
Because people who think decline and disease are inevitable with age don’t understand that this idea of mine—that you can blend the art of cooking with the science of medicine to prevent disease– is not about me.
It’s about you. It’s about you bringing healthy back.