Faster, quicker, easier ways of docs connecting with patients, such as group visits are increasingly popular with docs who know how.
These experiences are here to stay, and grow. Docs need to embrace them, like we do social media. Dr Gwenn argues that patients are way ahead, that only blinders, and fear of loss of control and patients prevent clinicians from learning how to use twitter, facebook, linkedin and meet-ups, not to mention video and podcasts. She’s right.
Though I think it is also fear of liability, of missing personal connections, of commoditization that docs fear. One more reason to find a good one, and stick with her.
Retail clinics are also exploding in growth. People come in and can evaluate the experience: it is WYSYWIG. A Retail Clinic Summit in March is for industry, but the topics are instructive. They’re all about partnership.
David Harlow has a smart slideshare on the Massachusetts experience to date.