Although I’m not vegan or vegetarian, I think the evidence is mounting that avoiding animal foods, even once a week, is good for you.
And a lot of interesting, powerful people are giving it a try. A BusinessWeek piece on “The Power Vegans” has attracted 458 comments, at this writing.
Bill Clinton famously has declared eating vegan as the way he lost 20+ pounds for Chelsea’s wedding, after a lifetime of eating “the wrong foods”
I think that putting plants in the middle of the plate is something people have to be sold.
Not unlike parents are sold sugary cereals for kids, or adults are sold dresses that are two sizes too small but might fit next month. And fast food! Fast food marketers completely understand their audiences.
The U.S. is still waiting for marketing breakthroughs for good-for-you-food. I’m confident they’re coming. And that people will buy when they perceive it as good value and in their self-interest. As it is.
Here’s one of my favorite vegan recipes: Two Bean Chili with Avocado and Salsa
About 2.5 years ago, Senator Obama answered this high schooler’s smart question about a vegan diet for personal health, global health and cost savings. His answer is as powerful today as then. Are you considering a Meatless Monday?