What is new is that parents do not recognize obesity in their kids, and that “normal weight” is now publicly perceived to be much greater than 85th percentile for age.
90 per cent of excess weight gained by girls before puberty is before they are five years old. The figure is 70 per cent for boys.
Preventing childhood obesity begins early…really early. Flavor preferences begin in the womb. Your baby will like what you eat. Btw, eat for 1.1 (about 10 percent more), not 2!
Eat, Sleep, Poop (already a to-be-Hollywood movie by the producers of Four Christmases) is just on time. Pediatrician Scott Cohen writes about his baby’s first year, and predictably, finds that much of what he was taught in medical school doesn’t work for him as a new dad.
Like American Academy of Pediatrics endorsed Pediatrician Laura Jana’s Heading Home with Your Newborn, Cohen’s book includes decking out the nursery, introducing your baby around, and everything about early child development.
The average preschooler sees 642 cereal ads per year just on television, almost all for cereals with the worst nutrition ratings.”
The kids cereals with the best ratings?
Mini-Wheats, Organic Wild Puffs, Honey Sunshine, Mighty Bites and Clifford Crunch. You might not have heard of them, but I hope you will.
And food companies have a great opportunity too: emulate their successful, heavily advertised marketing approaches for healthier ones. Make their sites totally engaging: other cereals turn into toys or playthings. Why not healthier cereals?