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What to look for on an olive oil label would seem easy…and it is. But both NPR and the NYT have had features showcasing why most olive oil sold in the U.S. is not what it claims to be, so you have to know exactly what to look for.. [...]
In Las Vegas last week, I gave a talk last week to 75 physicians on writing, publishing and marketing–specifically, how to write a New York Times Best-Seller (see previous post for strategies). I also love being with out-of-the-box people, who think beyond their training or degree, and are [...]