You can tell a lot about a weight loss program by looking
at its approach to maintenance.
Online pages are especially telling, because they combine many aspects of the company: nutrition, marketing, technology, and the service value.
Patient-centered pages tend to be offered by the most
patient-centered medical practices and companies.
For example, consider the major elements of the two leaders in
weight loss consultations. These are the drilled-down screens,
describing the service:
Here’s weight loss program #1…
———————-
Nutrition for Weight Loss
Part 1 (3 lines)
Part 2 (3 lines)
———————-
…and here’s weight loss program #2…
———————-
One-on-One Support
Introduction (3 paragraphs, 8 lines)
Motivation?
Assess?
Plan?
Support and Strategies?
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If you had to guess, which program makes a greater effort to
provide a simple, easy experience for patients in its *offline*
channels as well? (Program #1 is Canyon Ranch and
Program #2 is Jenny Craig.)
A commitment to building a great patient experience *shows*
– especially online.
Next time you want to evaluate how patient-centered a weight loss
program is – and thus how likely you are to keep weight off that
you lose – a good place to start is the page describing it.
See more resources for weight loss.
See the inspiration for this column: Good Experience.
See this electronic calorie counter: 35,000 foods, 250 restaurants, syncs to your PC: it tells you what’s in what you eat.