There are many groups trying to get doctors to speak with patients about their weight. I have a new approach to this, targeted for men (and the women who care for them), I’d like to talk about at SXSW:
For the first time in a long time, pharmaceutical companies and organized medicine are interested too. Their approaches are different, and like any good communicators, they try to meet their audiences wherever they’re starting. Pharma is especially on the ball.
After taking heat for giving Paula Deen a reported $3m for taking and then promo-ing a diabetes drug, Novo Nordisk has imagined and crafted an accessible if conventional site, a national tour, a series of (good looking) recipes and charming accents, plus several familiar faces to get diabetics and pre-diabetics on the right track. It’s well-put together. But is it really helpful to people with diabetes?
The re-named American Dietetic Association (now DCE) sponsors this site, as does Novo Nordisk (and Victoza, a very good medicine that Paula is apparently taking).
I looked at the recipes: they’re generally lower carb, and higher protein, which is what you want (and not what the ADA has advocated for years). The portions are very, very small.