TEDMED is about to transform the conference into a platform for change, instead of a giant intellectual cocktail party (and a very good one at that).
This year (it’s in DC, not San Diego, sadly), attendees winnow down 50 “large, intractable problems of health care,” to the most important 20 great challenges. And if your institution participates by remote simulcast called TEDMEDLive, you can vote too.
Competition is a big motivator (especially for guys, it seems, in obesity, which is Challenge #2). I haven’t had the privilege of presenting at TEDMED (just TEDx, which was terrific), but I think the competition in DC will be on steroids, and would love to go next year: this year, I’m insanely overcommitted already!
It may be impossible to figure out which is more important than another: (e.g., @rodrigoatcg writes “‘The Obesity Crisis’ is not one challenge, but many many different challenges: from how we teach nutrition in school to subsidies for corn and everything in between”) but starting somewhere is better than not starting.